Guangdong Pioneer Program: Cinema for the Blind Comes to DG

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Guangdong Pioneer Program: Cinema for the Blind Comes to DG

“Minds Eyes Cinema” is a program for people with visual impairment to “watch” or experience a movie. In October of 2017, Dongguan’s Culture Center started the “Minds Eyes Cinema” program—as the pioneer in Guangdong province—to help 11,300 blind people in Dongguan.

Guangdong Pioneer Program: Cinema for the Blind Comes to DG

This is a program tailored for those with visual impairment or even anybody interested in experiencing something different. During the movie, a voiceover volunteer with certain skills will describe scenes to help people understand the movie. With vivid explanation, those involved can use their imagination. With this in mind, one movie might have plenty of “versions” so to speak, but isn’t that beautifully exclusive? For those without visual impairment but wanting to try, a blindfold will be offered during the movie—a sensory experience at that.

Guangdong Pioneer Program: Cinema for the Blind Comes to DG

“Many tell me this program is a great success,” said Li Guanying, the program manager, “But not many people know how I selected members for the team and have witnessed them quitting due to time allocation or subject difficulties; how we now have 20 members with passion from those 60 at the beginning; I am very thankful to them for supporting my job all the time.”

With more than 50 interpreters, the program had already been run 18 times by October 2018. Besides the regular schedule of every second Saturday in each month, the program volunteers also visit blind people, bringing them a chance to “watch” a movie.